ROC FLX Craft Beverage Trail

ABOUT THE PROJECT

You've probably heard by now that the craft beverage industry is booming across New York State and the Nation. It seems every day or so brings news of a new brewery, winery, distillery or hard cider maker opening its doors. As of 2018, the number of makers in the state has quadrupled since the previous decade. Spearheaded by the Finger Lakes Vistors Connection the Rochester Fingerlakes Craft Beverage Trail aims to serve the growing list of the markers by providing a centralized hub for visitors planning a tour in the region. We were lucky enough to be tasked with creating the brand and logo design for this new venture; as well as membership stickers and various print collateral. Better yet, we were fortunate enough to build them a fresh, modern website complete with an interactive trail map, news feed, and contact information for over 30 wineries, breweries, distilleries, and cideries. It's been a thrill to watch their significant growth and an ever-increasing social following. Keep them in mind when planning your next craft beverage adventure.