We’re a digital design studio in Rochester, New York
Great brands unite.
They don’t just attract customers, they build businesses. They bring people together around shared ideas, cultures and dreams. They have staying power. Creativity is vital in developing these great brands. Powerful, strategically grounded creativity applied to the heart of the business, not just its outward expression. We call this upstream creativity, and it’s our specialty.
Since our founding, our project list has included a broad range of clients, from start-up firms to Fortune 500 companies. There are plenty of other agencies, so why did we believe there was room for another one? Because we kept finding the same frustrations and asking the same questions, time and time again. That’s why we do things differently.LEARN MORE
Our Creative Process
Wondering where to start? Don't worry. Let us walk you through our simple experience proven design process we'll use to unlock your brands potential.
Step 1. Define
We start by defining your needs, outlining what goals you plan to accomplish, and gathering all necessary project information.
Step 2. Design
Through an iterative process we construct a prototype, while paying special attention to User Experience and alignment with Brand Identity. This is where the look and feel of the product begin to take shape.
Step 3. Develop
Using the prototype as our guide, we delve into development of the final product, converting the individual graphic elements from the prototype and using them to create the finshed product.
Step 4. Deliver
After testing is complete and the final edits have been made, the finished product is launched and introduced to the world.
We provide a comprehensive list of digital services
The most powerful identities are memory hooks—consistent, elegant, simple marks that instantly relate a company’s core values and personality.Learn More »
Anybody can set up a website. We design custom experiences that reinforce credibility, ease of use, and convert users into customers.Learn More »
Grab customers' attention with fresh creative print design and collateral that not only stand out but reinforce your brand and message.Learn More »
In app design, everything depends on UX. We design versatile, intuitive UI's that focus solely on the user’s emotional connection to the application.Learn More »
From brand guidelines to logos, letterheads and everything in between, we develop visual identities that proliferate across mediums.Learn More »
We produce result-driven strategies and campaigns that expand your business and enhance your bottom line while attracting more customers.Learn More »
We meticulously develop adaptable, responsive websites and apps that are simple to use and customized for each client’s specific needs.Learn More »
BREAK FREE DESIGN BLOG.
Curated stories on design, user experience, digital marketing, coding, and life.
Rethinking drag and drop
Yes, your startup is ready for a Design System
Everything you need to know about skeleton screens
Designing Charts — Principles Every Designer Should Know
Follow us for big ideas, food for thought and matters of opinion.
We're a naturally curious bunch always trying to stay up to date on the latest design tips and trends. We're happy to share anything we find.Follow @brkfreegraphics on Twitter