4. Guide Your Visitors on Mobile
It’s easy to assume online stores are less personal than brick-and-mortar shops because it’s impossible to follow your visitors around online and help them find what they’re looking for.
But what if I told you it’s possible? And even easier.
Better online guidance means more sales, fewer returns, and happier customers.
And the best part is, it works perfectly on mobile, too.
Let’s take the example of size guides.
Many online stores offer quick size guides (usually in the form of an image) that force the customer to leave the product page.
But why do you have to steer the visitor away from the product they’re interested in?
Keep them on the page and provide as much information as possible, instead.
Here’s how ASOS chooses an interactive way of guiding their visitors: