Color has more to say than meets the eye. As a building block of visual language, color highlights, guides attention, and unifies elements. In UX, color reinforces the functional and aesthetic qualities of a product.
Color wears many hats. Branding sees color as mood and perception. Development sees color in terms of SASS and LESS functions. UX design sees color as a consistent system across platforms. Overall, color is a versatile tool in conveying different types of information.
To improve color decisions, let’s cover how to: pick a palette, prioritize colors, consider data visualization, and test accessibility.
Pick palette using color theory
Understanding a few color elements will help you pick the right colors for your palette. The color wheel, a derivative of Newton’s experiments with light, will help you.
Hue & Saturation
Hue is a specific color or degree on the color wheel.
Saturation means the intensity of a color. At 100% saturation, color is at its purest.